The Top 10 Real estate Agent Websites: Stand out from the Competition

1. User-Friendly Navigation

1.1 Intuitive and intuitive search filters

Search filters on the best real estate websites are often intuitive and make it easy for customers to find their dream homes. Zillow stands out as a website with exceptional search filters. Users can input criteria such as location and price range, the number of bedrooms and bathroom, and even desired amenities like a swimming pool or waterfront view. This allows home buyers to quickly narrow their options and find properties which meet their exact needs.

Realtor.com has a great search engine that is intuitive. Their advanced filtering allows users to search for houses based on the school district, nearby amenities, and commute time to work. This level of customization makes sure that only properties that fit their lifestyle and preferences are shown to users.

Redfin is another real estate agent website that offers top-notch search filters. Users can filter results by listing status or keyword, as well as the usual criteria such a price and location. This level of detail allows users to find properties that meet their specific requirements.

In conclusion, the most effective real estate agent sites use intuitive search features to help users locate their ideal home quickly. Zillow.com, Realtor.com and Redfin are a few websites that excel in this regard, making them the top choice for anyone looking to buy a home.

1.2 Easy-to-Use Map Feature

When it comes to finding the perfect real estate agent, having access to easy-to-use map features can make all the difference. Realtor.com offers a convenient tool that is available on many real estate agent websites. The map feature of Realtor.com allows users to easily search properties in specific areas and view listings in a map format. They can also check out the nearby neighborhood.

The ability to view all listings within a certain area in one glance is a key benefit of using the map function on Realtor.com. This visual representation makes it easy for users to compare different properties and get a sense of the overall market in their desired location.

In addition to searching for properties on the map, users can also access a wealth of information about each listing, including photos, property details, and contact information for the listing agent. This makes it easy to gather all the necessary information to make an informed choice about a property.

The map tool on Realtor.com also allows you to filter results by specific criteria such as price ranges, number of bathrooms and bedrooms, etc. This allows users to narrow down their search, and focus on properties that match their needs and preferences.

Overall, the map feature of Realtor.com can be a useful tool for those looking to buy or sale a home. Its user-friendly interface, comprehensive property information, and customizable search options make it a standout feature on one of the best real estate agent websites available.

2. High-Quality Property Listings

Detailed Descriptions

1. Zillow is one of the best websites for real estate agents. Zillow is an online real estate market that offers detailed descriptions of the properties for rent or sale.

2. Zillow provides detailed information on each listing including the price, square feet, number of bathrooms and bedrooms, and much more.

3. Zillow provides more than just property information. It also includes data on local schools, crime statistics, and nearby amenities. This makes it a valuable tool for homebuyers who want to make informed decisions.

4. Zillow’s user-friendly interface lets users easily search for properties according to their preferences, including location, price range and property type.

5. Realtor.com is another highly recommended website for real estate agents. Realtor.com is a comprehensive listing of homes for rent, commercial properties, and other properties.

6. Realtor.com gives users detailed descriptions of every property, including floor plans, photos, and virtual tour, giving them a thorough understanding of the features of each listing.

7. The website also provides a variety tools and resources, such as mortgage and real estate guides and market trends. It is a one-stop-shop for all things realty.

8. Realtor.com’s search filters allow users to narrow down their options based on specific criteria, such as property type, price range, and amenities, making it easier to find the perfect property.

9. Overall, Zillow.com and Realtor.com provide detailed descriptions of homes, helpful tools and resource, and a user friendly experience for both homebuyers and seller.

Professional Photography

There are a few key factors that can make a real estate agent website stand out when it comes to professional photography.

High-quality images should be the first priority. A skilled photographer is able to showcase the property in the best light and highlight its features.

A user-friendly, clean design is equally important for real-estate agent websites. This includes easy navigation, clear calls to action, and a layout that highlights the most important information about the properties being showcased.

Another important aspect of professional photography for real estate agent websites is consistency. Consistency is another important aspect of professional photography for real estate agent websites.

Finally, it’s essential for real estate agent websites to be optimized for mobile devices. It’s important that websites be mobile-friendly, as more people are using smartphones and tablet devices to browse the web. This ensures a seamless user experience on all devices.

By focusing on the key elements of high-quality photos, user-friendly design and consistency, real estate agent sites can create a professional online presence that will help to attract potential buyers, and ultimately, drive sales.

3. Mobile Responsive Design

3.1 Optimized Devices

In the digital era, having a website design that is optimized to work on different devices is vital. Three websites that are exemplary in terms of design and functionality include:

1. Zillow

Zillow has a great reputation in the real estate business. Their website is an excellent example of a design that is responsive to different devices. The layout is optimized for viewing on any device, including desktop computers, tablets, and smartphones. Users can easily find properties, browse listings, and contact real estate agents with a responsive design.

2. Realtor.com

Realtor.com is a popular real estate website. It excels in providing an excellent user experience across multiple devices. The site is visually appealing and functional with easy navigation. Whether you are using a laptop, tablet, or mobile phone, Realtor.com delivers a consistent and optimized experience that makes searching for properties a breeze.

3. Redfin

Redfin is an online real estate broker that has built a solid reputation for its innovative approach. Their website is no different, with a responsive layout that works seamlessly across all devices. Redfin’s user-friendly website provides a wealth of useful information. From interactive maps and tours to detailed property listings, it offers a variety of information. You can browse listings on your desktop or smartphone. You can also schedule tours and contact real estate agents.

These three websites for real estate agents demonstrate that it is important to have a design which is optimized for various devices. These websites are able to provide a superior customer experience by ensuring that users are able to easily access and browse the site, regardless of what device they use.

3.2 Fast Loading Speed

1. Zillow Zillow is a popular real estate website, and it’s easy to see why. Not only is it user-friendly but it also boasts a blazingly fast loading time. The site is designed to load quickly, so users can browse through listings with no lag. This quick loading speed makes finding the information you need for potential buyers easy.

2. Realtor.com is another top real estate site with a fast load speed. This site is known for its comprehensive listings and detailed property information. The site’s fast loading speed allows users to easily navigate and search through the site without frustration. The responsive design of Realtor.com ensures that the pages load quickly, both on desktop and mobile devices. This makes it a great option for busy homebuyers.

3. Redfin: Redfin, a real estate site designed for speed, is the fastest website available. The site loads quickly and efficiently, allowing users to find the information they need without any delays. Redfin’s intuitive search tools and interactive maps make it easy for users to search for properties in their desired location. Redfin’s fast loading speed allows users to quickly access the information needed to make an informed decision about buying or selling a house.

4. Lead Generation Tools

4.1 Contact Forms

4.1 Contact Forms on Real Estate Agent Websites

When it comes to real estate agent websites, having an effective contact form is essential for generating leads and converting potential clients into actual customers. A well-designed form can make a huge difference in whether a visitor decides if they want to contact the agent. Here are the key features for a successful Contact Form:

User friendly interface: A contact form that is easy to use and find should be available on your website. Avoid overwhelming your visitors with too much information to fill out.

Clear Call-to-Action: Make sure the contact form includes a clear and compelling call-to-action that entices the visitor to reach out. Use language that encourages the visitor to take action.

Personalized Fields: contact form fields to gather specific information from visitors, such as their name, email address, phone number, and a message detailing their needs. This allows the agent to better understand their inquiry and provide more relevant assistance.

Responsive design: Make sure that the contact form on the website is optimized for mobile devices. Many visitors may access the site from their smartphones or tablet computers. A responsive layout will make it easier for them to complete the form using any device.

Security: Use security measures like CAPTCHA or SSL encryption for the protection of information submitted in the contact form. This helps build trust with visitors and assures them that their data is safe.

Automated responses: Setup automated responses to acknowledge a visitor’s submission of the contact form. This shows professionalism, and lets the visitor that their inquiry has already been received and will soon be addressed.

These features can help agents increase their chances of converting leads into clients. A well-designed, user-friendly contact form will have a positive impact on your website and business.

Live Chat Support

There are a few factors to take into consideration when searching for the best real-estate agent websites that offer live chat support. It is important to choose a website that has a simple and user-friendly interface. This will ensure that you can quickly find the information you need and connect with an agent via chat without any hassle.

The website should also have a well-trained and responsive customer service staff. The best real-estate agent websites have chat agents who are trained and able answer any questions that you may have regarding the buying or selling processes. They should also be able to provide personalized advice based on your specific needs and preferences.

Another important aspect to consider when selecting a real estate agent website with live chat support is the availability of this feature. The website should have chat support available during convenient hours, so you can get assistance when you need it most. Also, it is helpful to choose a website that offers chat support in several languages, to cater to clients of different backgrounds.

Last but not least, it’s important to consider the reputation and track record the website has as a real estate agent. Look for websites which have positive testimonials or reviews from clients. This will indicate their professionalism and reliability. These guidelines will help you find the best websites for real estate agents that offer live chat to assist you with your real estate needs.

5. Neighborhood Information

5.1 School Ratings

1. Zillow:

– Zillow is a popular real estate website that provides school ratings as part of its listing information. This site allows users to search for homes based on school ratings, making it a valuable resource for families looking to move to a new area.

2. Redfin:

– Redfin is another well-known real estate website that offers school ratings for each listing. Users can easily access school information, including test scores, ratings, and reviews to help them make informed decisions.

3. Realtor.com:

Realtor.com provides comprehensive real estate information, including school ratings. Users can research the educational options in an area before purchasing a property by using detailed information on local schools and districts.

4. Trulia:

– Trulia is a user-friendly real estate website that features school ratings for each listing. Trulia provides data on schools, including their ratings. This helps buyers find homes that are in areas where their children can get the best education.

5. Homes.com:

Homes.com offers a wealth of information for homebuyers interested in finding properties in areas where top-rated public schools are located. The website offers school ratings as well as other information about educational establishments, which allows users to compare and contrast schools in different neighborhoods.

Nearby Amenities

5.2 Nearby Amenities: Best Real Estate Agent Websites

When looking for the perfect house, the proximity of amenities in the surrounding area is an important factor to consider. Real estate agents can help buyers navigate the options available. Here are some of the best websites for real estate agents, which can help you choose a home that fits your lifestyle.

1. Zillow:

Zillow, a popular real estate site, provides detailed information on properties and nearby amenities. Users can easily filter results based on preferences, such schools, shopping centers, restaurants and other amenities. Zillow’s user-friendly features and comprehensive listings make this a popular site for homebuyers.

2. Realtor.com:

Realtor.com is a leading real estate website which offers a wealth if information about properties, their surroundings and amenities. Users can explore their neighborhood using interactive maps, and view detailed information on schools, parks, or other essential services. Realtor.com can also provide you with expert advice by real estate agents to guide you throughout the home-buying process.

3. Redfin:

Redfin’s innovative approach to real-estate is renowned for offering users a unique combination of technology and personalized services. The website offers detailed information on properties, including nearby amenities like grocery stores, public transport, and recreational facilities. Redfin’s team of local brokers can provide you with valuable insights about the neighborhoods you’re considering.

4. Trulia:

Trulia, a user-friendly website for real estate, offers a variety of tools that can help users find the home of their dreams. The website contains detailed information on the properties, as well as nearby amenities like restaurants, schools, and healthcare facilities. Trulia has a “Neighborhood Insights”, which provides valuable information such as crime rates, commute time, and local amenities.

5. Homes.com:

Homes.com offers a wealth information about properties, including their amenities. Users can search by amenities such as parks and shopping centers. Homes.com also provides valuable resources and tips for homebuyers, making it a valuable tool for those looking to find their perfect home.

These 5.2 Nearby Amenities best real estate agent websites offer valuable insights and resources to help homebuyers find a property that meets their needs and lifestyle. These websites can assist you in finding a home that meets your needs. Finding your dream property is easier than you think with the help experienced real-estate agents and innovative technologies.

6. Client Testimonials

6.1 Showcase Positive Comments

6.1 Showcase Positive Feedback: Best Real Estate Agent Websites

Positive feedback is important when it comes to finding real estate agent websites. Potential clients want proof that others had a good experience working with an agent. Here are a few examples of real estate websites that highlight positive feedback:

1. Zillow – Zillow is an extremely popular real estate site that allows users the ability to search for homes and agents, as well as read reviews left by past clients. Agents’ positive feedback can be displayed prominently on their profiles, helping them to build trust and credibility with potential clients.

2. Realtor.com is another well-known real estate site that allows agents to display testimonials of satisfied clients. This helps paint a picture about the agent’s reliability, professionalism and trustworthiness.

3. Redfin Redfin uses a unique method by including “Recommended Brokers” in their website. Agents selected are based on performance and customer feedback. This makes it easy for users find top-rated agents.

4. Keller Williams Keller Williams is a company that emphasizes on customer satisfaction. Their website contains testimonials of happy clients, which demonstrate the agent’s ability to deliver.

5. Coldwell Banker Coldwell Banker has a section on its website called “Meet Our Agents”, where agents can share success stories and testimonials from clients. This helps to humanize agents and establish a connection with potential customers.

Overall, showcasing positive feedback on real estate agent websites is essential for building credibility and trust with potential clients. Agents can attract new business by highlighting their past successes and happy customers.

6.2 Build Trust With Potential Clients

To succeed in this highly competitive market, real estate agents must establish trust with their clients. One of the best ways to establish trust with potential clients is by having a user friendly website that displays your expertise, professionalism and knowledge. Here are 6.2 examples of real estate websites that build trust among potential clients.

1. Zillow.com Zillow.com, a popular real-estate website, allows users to search properties, find local real estate agents, and get home values estimated. The website has a clean design with easy navigation, making it a valuable resource for home sellers and buyers.

2. Realtor.com. Realtor.com offers comprehensive property listings and market trends as well as agent profiles. The website offers detailed information about property and reliable data to help potential clients make an informed decision when looking for a home.

3. Redfin.com – Redfin is a real estate brokerage that offers a full-service experience for buyers and sellers. Their website offers a variety of search options, neighborhood guides and agent reviews to give potential clients an insight into the home buying and sale process.

4. Compass.com Compass is an exclusive real estate brokerage with an elegant and modern website that appeals primarily to high-end customers. The website showcases stunning property photos, market insights, and agent profiles, creating an exclusive and trustworthy brand image.

5. ColdwellBankerHomes.com – Coldwell Banker is a well-established real estate brand with a user-friendly website that caters to buyers and sellers of all experience levels. The website has many resources, such as property search tools, agent directories and other information that can help potential clients feel supported and informed throughout their real-estate journey.

6. SothebysRealty.com – Sotheby’s International Realty is a prestigious real estate agency known for its luxury property listings and global network of agents. Their website features high quality visuals, market report and agent testimonials. It positions the agency as a trusted source for high end real estate transactions.

By studying and implementing best practices from these top real estate websites, you can improve your online presence and build up trust with potential clients who are looking for a knowledgeable and reliable agent to guide them throughout the real estate process.

7. Blog Section

7.1 Provide content that is valuable

1.

Zillow

Zillow, a popular website for real estate listings, offers buyers and sellers valuable resources as well as listings. Users

Find out more

Advice on home prices, market trends, even on buying or reselling a property.

2.

Realtor.com

Realtor.com, another top real estate website, provides buyers and sellers with a wealth information. Users can access market information, search for properties and find a Realtor.

3.

Trulia

Trulia has a user-friendly website and offers detailed listings of properties. In addition to searching for homes, users can find information on schools, crime rates, and local amenities to help them find the perfect neighborhood.

4.

Redfin

Redfin’s unique real estate website offers a combination online tools, and personal service provided by real estate brokers. Users can schedule tours, make offers, and even get a commission refund when they buy a home through Redfin.

5.

HomeLight

HomeLight provides a platform to connect buyers and sellers with the top real-estate agents in their locality. HomeLight is a platform that helps users to find a real estate agent and also provides valuable information on the market trends, agent performance, and other data to help them to make informed decisions.

6.

Estately

Estately has a user friendly website with detailed property listings. It also provides neighborhood information. Users can search based on criteria such as commute time or school district to find a perfect match.

7.

RealScout

RealScout provides users with a comprehensive real estate search platform that includes personalized recommendations. RealScout utilizes artificial intelligence to learn about the preferences of its users and recommends properties that fit their criteria.

7.2 Establish Authority in the Industry

7.2 Establish Authority in the Industry

To stand out in the competitive real estate world, establishing your authority in the field is essential. To stand out amongst the crowd, real estate agents need to have a strong online profile. Create a website that highlights your experience and expertise.

There are a few elements that you can use to establish authority as a real estate agent. Your website should be clean and professional, reflecting your brand and setting you apart from your competition. This will build credibility and convey a professional image to potential clients.

High-quality content, is another key element of a website for real estate agents. This includes comprehensive property listings, informative posts on blogs, and tools for buyers and seller. By providing valuable content to your visitors, it is possible to position yourself as an expert in the field.

In addition to your content, it is essential that you showcase your experience. This can be done by showcasing client testimonials, awards, and recognitions. By highlighting your success, you will build trust with potential customers and show them why you are the best choice for their real-estate needs.

optimize for search engine in order to ensure that you can be found online by potential clients. This includes using keywords, creating tag, and optimizing page loading speed. By improving your and SEO, your website will appear higher in search results. This will attract more visitors.

In today’s market, success is dependent on establishing authority. Your real estate agent site can help you do this. By focusing on a professional design and providing valuable content to showcase your expertise and optimize for search engines, it is possible to set yourself apart from your competition and attract new clients.

8. Social Media Integration

Share Listings with Facebook, Twitter and other social media

When it comes to sharing listings on social media platforms like Facebook and Twitter, it is crucial for real estate agents to utilize the best real estate agent websites to reach a wider audience and gain more exposure for their properties.

Zillow is a popular website for real estate agents to share their listings. Zillow has a user-friendly platform and is widely popular. It allows agents easily upload their listings to Zillow and share them with other social media platforms.

Realtor.com also makes a great site for sharing listings. Realtor.com, known for its accurate market data and comprehensive listing database, provides agents with an opportunity to showcase their properties on Facebook, Twitter and other social media platforms.

Trulia also is a popular option for real estate agents when it comes to sharing listings. Trulia’s interactive map and neighborhood insights help agents create visually appealing listings on social media that are sure attract buyers.

Agents may also use their own blogs or personal websites to share listings in social media. By creating a dedicated webpage for their properties, and updating it regularly, agents can attract more traffic from potential buyers who are browsing Facebook, Twitter and other platforms.

In order to maximize their online visibility and connect with more potential buyers, it is important for agents to use the best real-estate agent websites to post listings on social media. Agents can increase traffic to their listings by utilizing these platforms.

8.2 Increase Brand Visibility

8.2 Increase Brand Visibility: Best Real Estate Agent Websites

In the highly competitive world of realty, a strong online presence will help you succeed. A high-quality real estate website can help you increase your brand’s visibility. Here are a few of the best websites for real estate agents that can help make you stand out.

zillow: zillow is a popular real estate website in the United States. As a real estate agent, having a profile on Zillow can greatly increase your visibility to potential clients. Zillow gives you the opportunity to display your listings, solicit reviews from clients, or even advertise your business.

Realtor.com : Realtor.com is another top real estate site. This website allows for you to create your personal profile, feature your properties, as well as connect with potential buyers. Realtor.com offers advertising options to help you reach more people.

Trulia:Trulia can help increase your brand awareness. Trulia allows users to create a profile that is professional, showcase their listings, and interact with buyers and seller in the area.

Redfin Redfin offers a comprehensive real estate website for agents. Redfin offers a comprehensive website for real estate agents. You can create your own profile, list all of your properties and even receive leads.

Century21: Century21 offers its agents a powerful real estate website. Century 21 allows you to create a professional profile and showcase your properties. You can also connect with clients around the globe.

By having a strong web presence on the top real estate agent sites, you can increase brand visibility and attract clients. To maximize your online presence, optimize your profiles, highlight your best listings and engage with potential customers.

9. Interactive Virtual Tours

Engage visitors with immersive experiences

When it comes to engaging visitors with an immersive experience on real estate agent websites, there are several key elements that can make a website stand out from the competition. Here are some best practices to create a website that informs and captivates potential clients.

1. High-quality images: Visuals are one of the most important features of a real estate site. High-quality photographs and videos of properties give visitors a sense of what life would be like. Visually engaging content such as a stunning sunrise view or an expansive kitchen can draw in visitors and keep their interest.

2. Virtual tours can be used to immerse real estate visitors into the experience. The latest technology makes it easier than ever before to create 3D digital tours that let visitors explore a property like they were actually there. This interactive feature can be used to help potential purchasers get a feel for the layout and flow within a house.

3. Neighborhood information: In addition to showcasing individual properties, a good real estate website should also provide information about the surrounding neighborhood. This can include information about schools, parks, restaurants, and other amenities which potential buyers might find important. By offering this kind of localized information, a website can help visitors envision themselves living in the area.

4. Responsive design: To ensure a positive user experience, it’s essential for a real estate website to be mobile-friendly and responsive. This means the site should adapt to different devices and screen sizes. It will be easier for visitors on smartphones and tablets to navigate around and look at properties. A responsive design is essential to keep visitors engaged and interested in your website.

5. Clear calls to action: To convert visitors into leads, a real estate website should include clear calls to action throughout the site. Whether it’s a button to schedule a showing, a form to request more information, or a chat feature to connect with an agent, these calls to action can guide visitors towards taking the next steps in the homebuying process. By making it easy for visitors to initiate contact, a website can help drive conversions and generate leads.

Real estate agents can create an immersive and engaging website experience by incorporating these elements. A well-designed web page can leave a lasting first impression on clients.

9.2 Showcase Properties in 3D

When it comes to showcasing properties in 3D, the best real estate agent websites are those that go above and beyond to provide a truly immersive experience for potential buyers. Showcase properties is a website which excels in the 3D area.

One of the key features that sets 9.2 Showcase Properties apart from other real estate websites is their use of cutting-edge 3D technology to create virtual tours of their listings. These 3D tours allow potential buyers to explore a property as if they were actually there, giving them a better sense of the layout, flow, and overall feel of the space.

9.2 Showcase Properties’ website offers 3D tours as well as high-quality photos and detailed descriptions. This attention to detail helps potential buyers get a comprehensive view of a property before even setting foot inside.

9.2 Showcase Properties is also aware of the importance of making home buying as easy as possible. Their website has a user-friendly interface and is easy to navigate. Buyers can easily search for properties, see listings, and contact agents.

Overall, the 9.2 Showcase Properties website is a standout agent website which prioritizes both buyer and seller needs. With their innovative 3D use, high-quality imagery, and userfriendly interface, 9.2 Showcase Properties makes the process of buying or listing a home an enjoyable and efficient one for all involved.

10. Contact Information and Call to Action

Display Phone Numbers & Email Addresses Prominently

Displaying your contact info prominently on a website is key to a successful one. Your phone number and your email address should be easily accessible to potential clients. This will make it easier for them contact you with questions or to schedule viewings.

A section on your homepage dedicated to this purpose is one of the best ways you can display your contact information. This section should be placed at the top of the page, making it one of the first things visitors see when they land on your site. Use contrasting colors for the text and background to make it stand out.

Include your contact info in the header of your website. This will ensure that your email address and phone number are visible no matter which page the visitor is on. It is also useful to include a clickable number that users can use to call you from their mobile devices.

Some real estate agents choose to include a contact form on their website as well, which can be a convenient way for clients to reach out to you without having to pick up the phone. It’s important to display your phone number, email address and website URL prominently alongside the contact form. This is for those who prefer direct communication.

Your website should also be mobile responsive. In addition to making your contact information visible, you can make it more accessible to your clients by ensuring that your site is mobile friendly. The majority accesses websites on their smartphones and tablets. Therefore, having a site optimized for mobile devices ensures that potential clients will be able to easily find you and get in touch with you, no matter where they may be.

In order to create a successful property website, it’s important to make sure that your phone number is easily accessible. By implementing these strategies and ensuring that your contact information is prominently displayed, you can increase your chances of converting visitors into clients and ultimately growing your business.

10.2 Encourage visitors who are interested in scheduling a consultation to do so

When looking for the best website for real estate agents, one key feature to look out for is the ability of the site to encourage visitors schedule a consultation. This is essential because it allows for potential clients to contact the agent quickly and easily to start the process of purchasing or selling a property.

One way top real-estate agent websites do this is to prominently display a “Schedule a Consultation” form or button on their homepage. This allows visitors to find the information needed to move forward in their real estate journey quickly.

The best real-estate agent websites not only provide a clear call to action for scheduling a consult, but also valuable resources and other information to educate visitors about the market and the process of buying or selling real estate. This can include blog articles, videos, market analyses, and other useful tools that demonstrate an agent’s expertise.

Another key feature of websites that encourage visitors to schedule a consultation is easy navigation and a user-friendly interface. Visitors should have the ability to quickly and easily locate the information they’re looking for, be it contact information for the agent or details about properties available for sale.

Overall, the best real estate agent websites are those that prioritize the needs of their visitors and make it easy for them to take the next step in their real estate journey. These websites are able to help agents attract more clients through the use of valuable resources and clear calls-to actions.